https://www.newsite.biggreenpurse.com/manufacturers-m/ The expert help you need to live the greener, healthier life you want. Thu, 05 Jun 2008 12:34:53 +0000 hourly 1 https://wordpress.org/?v=6.7.2 https://www.newsite.biggreenpurse.com/manufacturers-m/#comment-156 Thu, 05 Jun 2008 12:34:53 +0000 https://www.newsite.biggreenpurse.com/manufacturers-m/#comment-156 I totally agree on “tell your customers to buy 20% less.” First of all we need to hear that message even if we ignor it. It tells us that big business is now on the same side of the table as consumers.
It also aligns the big business message with the messages that women are sharing with each other right now, i.e. buy less or buy Sustainably. Becoming a customer’s best friend by having similar values can’t hurt as long as it’s honest.
Meanwhile, having a life cycle assessment on products is critical for sustainable marketing triage. You can’t stop the bleeding or talk about the top issues with honesty until you know what’s going on in the entire supply chain. It’s the only way to protect a brand’s reputation.

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