Comments on: Ten Ways to Control Catalog Clutter

By: Diane MacEachern

Diane MacEachern — Wed, 10 Mar 2010 12:28:19 +0000

Thanks so much for letting your readers know about this. I appreciate the link back!

By: Diane MacEachern

Diane MacEachern — Sun, 07 Mar 2010 12:03:56 +0000

Thanks to all of you who wrote to say you will be taking issue on this. Keeping catalogs at bay is an ongoing battle, but one that’s very worthwhile.

By: mattresses

mattresses — Sat, 27 Feb 2010 01:31:19 +0000

Thanks for the very good tips. Reading this I recall that I am getting a few catalogs both at my house and my parent’s house (due to a few orders made during visiting). In the same vein I am also trying to generate less paper myself … any notes I take I take on the computer and I use a printer as seldom as possible.

By: Carolyn Parrs

Carolyn Parrs — Wed, 17 Feb 2010 19:46:22 +0000

As a green marketer, it’s also up to us to educate our clients on this kind of waste.
Besides printing catalogs, here are a few environmental wake-up calls for corporations to consider concerning their communications:
• Printing 10,000 bumper stickers equals 1.6 tons of CO2
• Printing a 10,000 piece mailing equals 2.1 tons of CO2
• Printing 10,000 yard signs equals 10.7 tons of CO2.
The impact of these activities have been largely overlooked but groups such as SustainCommWorld.com are in the forefront of our industry providing research and awareness in this arena. They discovered that the 10 percent of the companies they surveyed had not even considered reporting on the carbon footprint of the publications they advertise in. In an effort to create meaningful change in the greening of the media supply chain, they publish articles, newsletters, and produce tradeshows in order to move the needle for marketers and business owners toward true sustainability in the marketing field.
We all need to be in this together.
Carolyn Parrs
http://www.womenofgreen.com
http://www.mindovermarkets.com
http://www.greenmarketingblog.com