Green Living

Women Wield their Marketplace Clout — and Imus Feels the Heat

The uproar over Don Imus’ appalling comments about the Rutgers women’s basketball team have thrown a sharp spotlight onto how powerful consumers can be in

Leading the Bull

Remember when people used to say, “you’ve got the whole world in your hands”? Not any more. These days, we women have the whole world

Are We Bulldozing Medicines Before We Discover Them?

It seems second nature to reach for an aspirin to stop a headache or ward off potential heart disease. We can do so thanks to

A Year Without Toilet Paper?

A family living in New York City is making news because they’re giving up toilet paper for a year. They’re also foregoing new clothes, foods

It’s About Quality, not Quantity

Using your Big Green Purse is not about buying MORE stuff. After all, “rampant consumerism” is part of what’s thrown the planet into crisis mode

Our Money, Our World

Ladies, how are we going to spend our money today? At least, the $2.7 billion we’re going to earn. You. Me. Your friends. My two

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Welcome

Hi! I’m passionate about helping you protect yourself and your family and save money doing it. I believe we can use the power of our purse or pocketbook to change the world.

Here’s how it all started.