Blog

Hot, Flat and Crowded: Tom Friedman Heats Up

Global warming is overheating the planet. Globalization is heating up politics and radicalizing local economies. And overpopulation is putting pressure on the planet, economies and

Take the Drive Smarter Challenge

Presumably, you’re not the kind of person who would take a big pile of money out to your driveway and set it on fire,

Grilling Green For Healthy Food, Clean Air

Does Memorial Day launch your summer barbecue season? Try these ideas for a barbecue Mother Nature herself would love. In the Market for a New

Why Recycling Is Worth It

Still wondering why you should bother recycling your aluminum cans? Just ask Greg Wittbecker. He’s the director of Corporate Metal Recycling for Alcoa and a

Marketing to Women Key to Protecting the Environment

Lest anyone doubt that marketing to women is a fast-track way to protect the environment, just review the presentations made at last week’s M2W (Marketing

A Mother’s Day Question: What Do You Have in Common with Your Daughter…or Your Own Mother?

The words, “You look just like your mother!” have taken on new meaning in the chemical age in which we live. According to the nonprofit

Will New Eco Clothes be on Target?

One of the biggest complaints women have about “going green” concerns the challenge of dressing “green,” and that means more than the color. Apart from

Put Breast Cancer on Your Big Green Purse Agenda

Dr. Janet Gray, a scientist at Vassar College and director of the school’s Science, Technology and Society program, recently collaborated with the Breast Cancer Fund

California Business Women Go Green

As a guest speaker at the annual Conference of the Professional Businesswomen of California, I shared the stage today with Gary Hirschberg. Gary’s the “CE-Yo”

Green Pet Care How-To

My cat Midnight has been suffering the last few years from an over-active thyroid. The vet could never tell me what might have caused her

Go Green. Save Money. Guaranteed!

Save $5,070 with our FREE Go Green Save Money Guide

Welcome

Hi! I’m passionate about helping you protect yourself and your family and save money doing it. I believe we can use the power of our purse or pocketbook to change the world.

Here’s how it all started.